Shopping
Fashion, design and lifestyle in St. Moritz
Jewelry & Watches
Where elegance meets genuine masterpieces
In St. Moritz, it’s not just the snow that glistens – jewelry and watches also have their own special place here. Well-known brands such as Cartier, Chopard and IWC are represented, as are goldsmiths from the region. Koenig in Celerina in particular stands for traditional craftsmanship and carefully crafted unique pieces. The result is a selection of international brands and fine craftsmanship from the Engadin.
Fashion
Shopping at the highest level
Sporty or elegant – you’ll find both in St. Moritz. Via Serlas, the highest shopping street in Europe, brings together international labels such as Gucci, Jimmy Choo and Louis Vuitton. Between the big names, however, there are also small boutiques offering handmade accessories and limited edition collections. Those who shop here value quality and consistency.
Interior & Design
Between tradition and modern design
St. Moritz combines tradition and modernity. At Ettlin Antiques, you can discover furniture and folk art from Graubünden, while the Hauser & Wirth Gallery shows international art in changing exhibitions. In between, there are concept stores and stores that reinterpret design and craftsmanship in their own way.